How accessible is your marketing? Discover real-life hints, tips and links from this insightful conversation with Katy and Simon from the community initiative Publishing Enabled. Explore as we discuss: - Providing a safe space for people with a disability in the publishing industry - Highlighting the positives that having a disability can have e.g. adaptable thinking - Improving how we do marketing and how we think about communications - Opportunities arising from COVID-19 – flexibility, acceptance and adaptability - The need for buy-in at a senior leadership level for culture to change within an organization - Tools to measure accessibility and what you should be thinking about and trying out for yourself - The importance of providing information in different ways as people access and consume content in a variety of ways - Digital marketing that lets us constantly test, tweak and improve what we’re doing - Normalizing disability – the key to creating an inclusive culture - Links from the session (Amazon affiliate links may be used below) Video chapters: 00:00 – Introduction 00:19 – Introducing Katy Alexander and Simon Holt 03:14 – What is your favourite word, and what does it mean? 05:04 – What is publishing enabled, and why was it founded? 07:30 – Where does your passion to be part of publishing enabled comes from? 16:18 – Is there any specific advice that you think organizations should start thinking about first, or anything that you would recommend to organisations as something that they can take inspiration from or use as benchmarks? 19:59 – When we think about communication through online media, email marketing, anything that falls under the category of digital marketing are there things that you think marketers should be mindful of? 29:05 – How does digital marketing provide more opportunities to be inclusive? Are there any other opportunities that you think that digital marketing has for inclusivity? 37:05 – Is there anything in addition on the print marketing side? 40:21 – Is there any good or bad examples of communication? 46:09 – What tools and exercises would you recommend people should try to get a sense of how accessible their communication or their content is? Or even resources that can help us to communicate better? 50:29 – Is there anything that you would recommend to marketers to be doing as the bare minimum? #OpenMarketing Transcription - https://www.internationalbunch.com/blog/categories/open-marketing Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Laughter and Serendipity Incorporate inclusion into your communications masterclass and blog post - https://www.internationalbunch.com/post/incorporate-inclusion-into-your-communications-strategy The problem solvers you don't know about yet: valuing disability in the publishing industry - https://scholarlykitchen.sspnet.org/2019/07/29/guest-post-the-problem-solvers-you-dont-know-about-yet-valuing-disability-in-the-publishing-industry/ Publishing Enabled LinkedIn page - https://www.linkedin.com/company/publishing-enabled/ Web Accessibility Evaluation Tool - https://wave.webaim.org/ UK Black Tech - https://ukblacktech.com/stock-photos/ Data Wrappers - https://www.datawrapper.de/ Read Aloud - https://chrome.google.com/webstore/detail/read-aloud-a-text-to-spee/hdhinadidafjejdhmfkjgnolgimiaplp?hl=en Reader View - https://chrome.google.com/webstore/detail/reader-view/ecabifbgmdmgdllomnfinbmaellmclnh/related?hl=en What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. Explore our #BehindTheFluff podcast (https://www.internationalbunch.com/podcast).

Join Lou in a conversation with Lisa Spicko, an industry VP of marketing. Lisa’s going to talk with us: • about her love of all things awkward • how rummaging through microfiche and microfilm planted the seed to her future career with libraries • she’ll also talk with us about advice that she’d give to her earlier career-self about not taking things too seriously. “The older you get…you know the sun is going to rise tomorrow…everything’s going to be okay” • that the giving of your time to mentor others is the greatest gift that you can give, the greatest currency • how the pandemic has left her in awe of people’s ability to overcome all obstacles in order to put their families first • and what words she will be taking back with her to the US from her time in Australia! Video chapters: 00:00 – Introduction 00:18 – Introducing Lisa Spicko 02:40 – What is your favourite word, and what does it mean? 04:08 – What is the best thing you have discovered in the last year? 05:35 – Who inspires you? 10:22 – When you were young, what did you want to be? 12:44 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 17:40 – Tell me about your career and how you got to where you are today? 25:15 – What have you been most proud of [in your career]? 28:36 – What have you found most challenging [in your career]? 34:05 – What is your ultimate career goal? 38:41 – If you weren’t doing your role now and money was no object, what would you be? 41:48 – Which inspiring three professional books would you say are a must-read and why? 47:31 – What is your most favourite book/podcast/blog, and why? 51:06 – If you could travel back in a time machine, what would you tell your early career self? 52:22 – What is the best piece of advice you have ever been given? 54:02 – What is your number one tip for anyone working in marketing now? 57:09 – What do you miss most since the COVID-19 pandemic? 1:01:04 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Awkward The Five Dysfunctions of Team by Patrick Lencioni - https://amzn.to/3xowCaq The First 90 Days; Critical Success Strategies - https://amzn.to/3rUBKlr How Women Rise - https://amzn.to/3CeCTZY Adapt Lead Succeed blog - https://adaptleadsucceed.com/blog Tignum Thoughts blog - https://tignum.com/tignum-thoughts.html Missing colleagues' shoes blog post - https://adaptleadsucceed.com/blog/f/i-miss-3-d-colleagues-especially-their-feet The STRAYAN Dictionary - https://amzn.to/2VimjrC What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Join Lou in a conversation with Catherine Williams, an industry COO and past CMO. Catherine talks with us about: How a two-week internship at Penguin launched her career How she progressed through smaller societies to much larger organizations All about managing the team at Altmetrics that brings essential data to librarians and information managers that allows them to make smart decisions Why taking your time and learning from others is a more valuable experience than worrying that people think Why it is important to make sure you don't take on too much, professionally A love of historical podcasts The joys of a good travel guide collection How it's possible to spark inspiration in your team members The importance of adding value, being authentic and telling your company’s story Video chapters: 00:00 – Introduction 00:18 – Introducing Catherine Williams 02:12 – What is your favourite word, and what does it mean? 02:51 – What is the best thing you have discovered in the last year? 04:25 – Who inspires you? 05:21 – When you were young, what did you want to be? 05:56 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 06:45 – Tell me about your career and how you got to where you are today? 11:45 – What have you been most proud of [in your career]? 13:52 – What have you found most challenging [in your career]? 14:46 – What is your ultimate career goal? 15:28 – If you weren’t doing your role now and money was no object, what would you be? 16:11 – Which inspiring three professional books would you say are a must-read and why? 18:50 – What is your most favourite book/podcast/blog, and why? 20:09 – If you could travel back in a time machine, what would you tell your early career self? 21:08 – What is the best piece of advice you have ever been given? 22:37 – What is your number one tip for anyone working in marketing now? 25:29 – What do you miss most since the COVID-19 pandemic? 26:11 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Snooze You're Dead To Me podcast - https://www.bbc.co.uk/programmes/p07mdbhg/episodes/downloads It Doesn't Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson - https://amzn.to/3d86hpI Act Like a Leader, Think Like a Leader, Herminia Ibarra - https://amzn.to/3gS6AY3 Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds, Carmine Gallo - https://amzn.to/3zS2Wot What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Join Lou in a conversation with Nathan Farrugia, an industry CEO, entrepreneur, business coach, author record-breaking athlete, TEDx speaker, Vistage owner, NED, and philanthropist. Nathan talks with us about: Working from a rooftop garden in lockdown Being inspired by children and their parents overcoming their challenges His incredible family and how they inspire him Looking for inspiration in the non-profit sector Having pride in your own achievements Driving forwards inclusive employment in Malta Accepting the good and the bad about being in a position of responsibility The importance of focusing your time to get the most out of it 27 marathons in 27 consecutive days in 27 countries Marketing is about connecting with people Asking for forgiveness rather than permission Video chapters: 00:00 – Introduction 00:20 – Introducing Nathan Farrugia 03:04 – What is your favourite word, and what does it mean? 04:02 – What is the best thing you have discovered in the last year? 05:14 – Who inspires you? 06:22 – When you were young, what did you want to be? 07:28 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 09:32 – Tell me about your career and how you got to where you are today? 14:00 – What have you been most proud of [in your career]? 18:48 – What have you found most challenging [in your career]? 22:22 – What is your ultimate career goal? 27:34 – If you weren’t doing your role now and money was no object, what would you be? 29:01 – Which inspiring three professional books would you say are a must-read and why? 35:08 – What is your most favourite book/podcast/blog, and why? 44:14 – If you could travel back in a time machine, what would you tell your early career self? 45:05 – What is the best piece of advice you have ever been given? 46:43 – What is your number one tip for anyone working in marketing now? 49:02 – What do you miss most since the COVID-19 pandemic? 49:48 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Aubergine Xterra - https://www.xterraplanet.com/malta  Alonement podcast - https://www.alonement.com/alonement-podcast  A Million Steps, Nathan Farrugia - https://amzn.to/3iyDU7Q  The 7 Habits of Highly Effective People, Stephen Covey - https://amzn.to/3itAxio  The Miracle of Mindfulness, John Sackville, Thích Nhất Hạnh, et al - https://amzn.to/2RFi33m  Who Moved My Cheese, Dr Spencer Johnson - https://amzn.to/3pDwGRs  Conversational Intelligence, Judith Glaser - https://amzn.to/3zqLMOP  Thinking Fast and Slow, Daniel Kahneman - https://amzn.to/2TYrtb7  The Patterning Instinct, Jeremy Lent - https://amzn.to/3vd6vlN Survival of the Fittest, Mike Stroud - https://amzn.to/3zgDyIF  Explorers: Tales of Endurance and Exploration - https://amzn.to/3czd1wB  Nathan Farrugia, LinkedIn - https://www.linkedin.com/in/nathanfarrugia/  What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Join Lou in a conversation with Mary Sauer-Games, an industry VP of Product Management. Discover all about the podcasts Mary has been enjoying on daily walks during lockdown, the inspirational frontlines of healthcare – including their determination and providing hope, progressive change in attitudes and working practices over the years, Michelle Obama’s amazing balancing skills and hatred of public speaking, Mary's passion for problem-solving and the importance of understanding your customers’ needs, and Jane Goodall and the power of persuasion. Video chapters: 00:00 – Introduction 00:19 – Introducing Mary Sauer-Games 02:08 – What is your favourite word, and what does it mean? 03:25 – What is the best thing you have discovered in the last year? 04:45 – Who inspires you? 06:27 – When you were young, what did you want to be? 07:46 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 10:02 – Tell me about your career and how you got to where you are today? 16:42 – What have you been most proud of [in your career]? 18:44 – What have you found most challenging [in your career]? 20:57 – What is your ultimate career goal? 22:42 – If you weren’t doing your role now and money was no object, what would you be? 24:19 – Which inspiring three professional books would you say are a must-read and why? 30:22 – What is your most favourite book/podcast/blog, and why? 33:27 – If you could travel back in a time machine, what would you tell your early career self? 34:02 – What is the best piece of advice you have ever been given? 35:08 – What is your number one tip for anyone working in marketing now? 36:35 – What do you miss most since the COVID-19 pandemic? 38:06 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Awesome Sheryl Sandberg, Lean In - https://amzn.to/3utptnz Simon Sinek, Start With Why - https://amzn.to/2QYlB0q Simon Sinek, TED Talk - https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/up-next?language=en Jason Dorsey and Denise Villa, Zconomy - https://amzn.to/3yGbfmY Become an Email Marketing Superhero - https://youtu.be/0sw_WfLLTnw Kara Swisher, Sway - https://www.nytimes.com/column/sway Jane Goodall, Sway - https://www.nytimes.com/2020/11/23/opinion/sway-kara-swisher-jane-goodall.html What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Join Lou in a conversation with Zoe Loveland, an industry senior director in marketing. Discover all about the audiobooks and podcasts Zoe loves, the 'exploding kittens' card game, the importance of surrounding yourself with different generations for inspiration, forging a career path in publishing, mentoring in third world countries and faking it till you make it – balancing family life and a career. Video chapters: 00:00 – Introduction 00:20 – Introducing Zoe Loveland 02:23 – What is your favourite word, and what does it mean? 04:35 – What is the best thing you have discovered in the last year? 06:52 – Who inspires you? 09:51 – When you were young, what did you want to be? 11:48 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 14:14 – Tell me about your career and how you got to where you are today? 22:53 – What have you been most proud of [in your career]? 26:28 – What have you found most challenging [in your career]? 34:24 – What is your ultimate career goal? 36:02 – If you weren’t doing your role now and money was no object, what would you be? 39:17 – Which inspiring three professional books would you say are a must-read and why? 43:56 – What is your most favourite book/podcast/blog, and why? 47:00 – If you could travel back in a time machine, what would you tell your early career self? 51:26 – What is the best piece of advice you have ever been given? 54:42 – What is your number one tip for anyone working in marketing now? 56:04 – What do you miss most since the COVID-19 pandemic? 57:44 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired  #IntBunchWordOfTheDay - Petrichor - https://www.linkedin.com/feed/update/urn:li:activity:6759470176346882048 Exploding Kittens Card Game - https://amzn.to/2RMNuZs Caitlin Moran - https://amzn.to/3uLbfQb Catlin Moran - How to be a woman (2012) - https://amzn.to/2SNTMIL  Caitlin Moran - More than a woman (2020) - https://amzn.to/3tH8bmH  Alan Titchmarsh - https://amzn.to/2RMNKHU Dr Sam Collins - third world country mentoring - https://aspireforequality.com/  David McCandless - http://davidmccandless.com/ Information is Beautiful website - https://informationisbeautiful.net/ David McCandless - Information is Beautiful - https://amzn.to/3tCXode Billion Dollar Gram - https://www.informationisbeautiful.net/visualizations/the-billion-dollar-gram/ Michael Watkins - The First 90 Days - https://amzn.to/3w1QuQj  Inc - https://www.inc.com/ Wired - https://www.wired.co.uk/  HBR - https://hbr.org/  EIU - https://www.eiu.com/n/  Spencer Johnson, Who Moved My Cheese - https://amzn.to/3boqs1U  How to be awesome at your job - https://awesomeatyourjob.com/podcast/ Gold Nugget - https://awesomeatyourjob.com/home/every-gold-nugget/ Podcasts from the midlife - https://www.postcardsfrommidlife.com/ Feel better, live more - https://drchatterjee.com/blog/category/podcast/ Zoe Loveland - Linked - https://www.linkedin.com/in/zo%C3%AB-loveland-3386a04/ Zoe Loveland - Twitter - https://twitter.com/zoe2302  What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

Join Lou in a conversation with Hannah Baldwin, an industry global head of marketing. It's certainly full of giggles, heels, horses, dogs, her inspirational Grandad, reminiscing, delis, key takeaways from Hannah's marketing career and her team she is incredibly proud of. There are even more surprises but we'll leave that for you to find out! Video chapters: 00:00 – Introduction 00:19 – Introducing Hannah Baldwin 01:56 – What is your favourite word, and what does it mean? 03:00 – What is the best thing you have discovered in the last year? 05:38 – Who inspires you? 08:33 – When you were young, what did you want to be? 09:32 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 11:49 – Tell me about your career and how you got to where you are today? 23:25 – What have you been most proud of [in your career]? 25:06 – What have you found most challenging [in your career]? 31:30 – If you weren’t doing your role now and money was no object, what would you be? 33:14 – Which inspiring three professional books would you say are a must-read and why? 35:58 – What is your most favourite book/podcast/blog, and why? 36:51 – If you could travel back in a time machine, what would you tell your early career self? 38:14 – What is the best piece of advice you have ever been given? 39:07 – What is your number one tip for anyone working in marketing now? 40:43 – What do you miss most since the COVID-19 pandemic? 41:35 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired Simon Sinek - The Golden Circle - https://simonsinek.com/commit/the-golden-circle RSC TikTok - https://www.tiktok.com/@royalsocietyofchemistry?lang=en Our Place - Mark Cocker - https://amzn.to/3t2a5Ok Alonement podcast - https://www.alonement.com/alonement-podcast Gilead series, Marilynne Robinson - https://amzn.to/3vs7m2t Jack, Marilynne Robinson - https://amzn.to/3uegzLm What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/podcast) and are bringing you our new podcast series for the Inspiring the Next CMO (https://www.internationalbunch.com/inspiringthenextcmo).

What good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/inspiringthenextcmo) and are bringing you our FIRST EVER podcast for the Inspiring the Next CMO series. Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs, Wayne talks about how he went up the ranks from starting in IT to then libraries to then a professional member body, Captain Sir Tom Moore, his love of Terry Pratchett, key takeaways and even a history lesson about Henry VIII! Discover helpful insights to help you progress your career. Video chapters: 00:00 – Introduction 01:07 – Introducing Wayne Sime 01:47 – What is your favourite word, and what does it mean? 02:51 – What is the best thing you have discovered in the last year? 04:18 – Who inspires you? 06:02 – When you were young, what did you want to be? 07:31 – If you were to have dinner tonight with anyone in the world from any time, alive or dead, who would it be? 10:17 – Tell me about your career and how you got to where you are today? 23:21 – What have you been most proud of [in your career]? 26:58 – What is your ultimate career goal? 28:41 – If you weren’t doing your role now and money was no object, what would you be? 30:43 – Which inspiring three professional books would you say are a must-read and why? 39:10 – If you could travel back in a time machine, what would you tell your early career self? 41:53 – What is the best piece of advice you have ever been given? 43:09 – What do you miss most since the COVID-19 pandemic? 44:37 – Anything you want to ask me? Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/post/in-conversation-with-wayne-sime-episode-1-inspiring-the-next-cmo #IntBunchWordofTheDay - Gadabout - https://www.linkedin.com/feed/update/urn:li:activity:6768167550464360450/ Terry Pratchett, Discworld novels - https://amzn.to/2PXJd4U Terry Pratchett, Night Watch - https://amzn.to/3dmUNPU Terry Pratchett, Eric - https://amzn.to/3gdPjJ8 (though not recommended by Wayne to read!) Dan Brown, An Open Letter To Educators - https://youtu.be/-P2PGGeTOA4 Dr Nancy Roberts - https://blog.alpsp.org/2021/01/what-does-good-look-like-diversity-inclusion.html Dr Spencer Johnson, Who Moved My Cheese - https://amzn.to/2Q93ZhL Micky Flanagan, Going 'Out Out' - https://youtu.be/Q5k8Su_ek2k