

Ugly Ads: the Secret Weapon for engaging the research community? The rise of Lo-fi marketing and UGC
But before you dismiss this as another passing fad, let's dive into why these intentionally unpolished advertisements might be the key to capturing the attention of researchers, authors, and library professionals.

Lou Peck
Apr 305 min read


Demystify book marketing - following up from the LSE Press event for #OAWeek
As part of celebrating #OAWeek, I was invited to take part in a panel discussion about book marketing for authors. Discover my slides.

Lou Peck
Oct 31, 20244 min read


The death of B2C and B2B. Are you ready for B2AI?
If you’re still focused on B2C and B2B, you need to start thinking about B2AI. It's everywhere and will be the norm in a few years. Ready?

Lou Peck
Oct 1, 20244 min read