But before you dismiss this as another passing fad, let's dive into why these intentionally unpolished advertisements might be the key to capturing the attention of researchers, authors, and library professionals.

As part of celebrating #OAWeek, I was invited to take part in a panel discussion about book marketing for authors. Discover my slides.

If you’re still focused on B2C and B2B, you need to start thinking about B2AI. It's everywhere and will be the norm in a few years. Ready?