Strategic Publishing Consultancy | The International Bunch

Strategic Marketing Consultancy

supporting research institutions, funders, publishers, libraries, and intermediaries

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All Videos

50:07

How to become email marketing superhero

Looking for ways to improve the performance of your email marketing? Join us as we cover: - how to enhance your subject headers and preheaders - how to position email content to help improve performance - current hints and tips to help you improve your open, engagement and click-through rates - the best ways to measure the performance of your emails **Busy or wrong timezone? No problem, register and receive permanent access to the recorded version.** Register now to become an email marketing superhero

45:17

Learn how you can leverage AI with your marketing strategy masterclass

How well do you really understand artificial intelligence (AI) and its relationship with marketing? It's not just about robots and big data...there is so much more. As one of the biggest challenges for marketers in the next five years, discover how you can leverage AI in your marketing strategy with real-life examples.

55:37

Learn how to develop an effective social strategy masterclass

You have seconds to capture people's attention - discover how you can craft effective copy and post across different social channels to improve engagement. We'll cover tips on how you can structure social posts using real-life examples, and discuss how you can improve your existing posts and have a focused social media strategy.

40:31

Increase Your Journal Impact Masterclass

How well are you measuring the impact of your journal and activities? What are you doing to increase your journal impact? Join Lou for this masterclass to uncover ideas about how you can increase the impact of your journal.

42:57

Journal Marketing - Covering The Basics Masterclass

Looking to understand the basics of journal marketing? This session is ideal for new start marketers, editorial looking to explore opportunities to market their journal, marketers looking to upskill and those new to the academic publishing industry. Learn about defining journal strategy, marketing planning, marketing activities, hints and tips, and next steps.

01:03:50

Demystify Author Article Workflow Masterclass

How well do you really understand how an academic author is published? With around three million articles published a year*, authors are under increasing pressures to publish in recognized and credible journals - that's a lot of articles! Some are publishing for the first time, others publishing their 70th article 'that' year. Lou will run through the basics of the academic author user journey for pre, during and post-publication workflow. We'll look at their pain points, and opportunities to connect with authors as part of their journey. Register now to better connect with authors. Can't make the date? No problem, register and you will be sent access to the recorded version when suits you. * The STM Report 2018

41:14

Incorporate inclusion into your communications strategy masterclass

Authentic communication has the capacity to forge connections and build relationships. Inclusion and diversity are high on the agenda for many organizations but the language in communications can still fall short. - Have you considered The Social Model of Disability when you are writing? - Are you writing person-first language? - Are you including scripts with videos and podcasts? Ensuring your intended audience feels a sense of belonging helps improve retention and customer satisfaction. During this masterclass, we run through the basics of inclusive communication and provide you with ideas about how you can start applying to your communication style. Resources https://libguides.ufv.ca/c.php?g=705905&p=5022576 https://pwd.org.au/resources/disability-info/language-guide/ableist-language/ https://www.internationalbunch.com/web-accessibility-checklist

53:52

Keep calm and work remotely: a guide for marketers

Tune in as Business Mentor, Entrepreneur and Managing Director Lou Peck of The International Bunch shares her insights on working remotely including other key learning points such as how to best manage your time, keep focus, and remain productive. During the session, we cover: • Helpful tips and practical tools for managing teams remotely and keeping staff motivated • How to ensure your staff communications remain effective • Best practice so you can continue to achieve your goals and meet your objectives when working away from the office • And much more... As an Entrepreneur, Managing Director and Business Mentor, Lou Peck has over 19 years' experience as a marketer and has developed tried and tested strategies for working from home, when the circumstances have sometimes been challenging! She shares them with you exclusively in this webinar.

Scholarly Communications Marketing Hints...

14:48

WeChat - Improve Communication And Engagement With Academics

We're delighted to bring you our seventh instalment in our video series covering scholarly communications hints and tips. This video looks at how to improve communication and engagement with WeChat. Please be mindful that WeChat is primarily focused at those in the People's Republic of China and may be monitored so working with a specialist in this area is advisable to get the best out of the service, their expertise and integrations. Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. These assets are useful for those in academic and scholarly marketing. Discover our helpful resources:   • Blog - https://www.internationalbunch.com/blog    • Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds   • Podcast - https://www.internationalbunch.com/podcast  • Marketing Resources - https://www.internationalbunch.com/marketing-resources    • Website - https://www.internationalbunch.com

13:43

Reddit - Build Trust Through Authentic Discussion

We're delighted to bring you our sixth instalment of our video series covering scholarly communications and academic marketing hints and tips. This video looks at how to build trust through authentic discussion. Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next video in this series will be about WeChat. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources:   • Blog - https://www.internationalbunch.com/blog    • Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds   • Podcast - https://www.internationalbunch.com/podcast  • Marketing Resources - https://www.internationalbunch.com/marketing-resources    • Website - https://www.internationalbunch.com

14:38

LinkedIn - Engage and Extend Reach

We're delighted to bring you our fifth instalment of our video series covering scholarly communications hints and tips. This video looks at how to create organic reach on LinkedIn. Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next video in this series will be about Reddit. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources: • Blog - https://www.internationalbunch.com/blog • Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds • Podcast - https://www.internationalbunch.com/podcast • Marketing Resources - https://www.internationalbunch.com/marketing-resources • Website - https://www.internationalbunch.com

12:29

Facebook – Algorithms And Top Tips For Posting Engaging Content

We're delighted to bring you our fourth instalment in our series covering scholarly communications and academic marketing hints and tips. This fourth video looks at Facebook algorithms and top tips for posting engaging content. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover. Our content is useful for those in academic and scholarly marketing, and beyond. Discover our helpful resources: Blog - https://www.internationalbunch.com/blog Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds Podcast - https://www.internationalbunch.com/podcast Marketing Resources - https://www.internationalbunch.com/marketing-resources Website - https://www.internationalbunch.com

08:49

Twitter - Key Themes And Optimizing Your Account

We're delighted to bring you our third instalment in the new video series covering scholarly communications and academic marketing hints and tips. This third video looks at key themes and optimizing your account for Twitter. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next video in this series will be about LinkedIn. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources: Blog - https://www.internationalbunch.com/blog Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds Podcast - https://www.internationalbunch.com/podcast Marketing Resources - https://www.internationalbunch.com/marketing-resources Website - https://www.internationalbunch.com

06:54

Instagram - Optimizing Your Bio And Activity

We're delighted to bring you our second instalment in the new video series covering scholarly communications and academic marketing hints and tips. This second video looks at optimizing your bio and activity. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next video in this series will be about Twitter. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources: • Blog - https://www.internationalbunch.com/blog • Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds • Podcast - https://www.internationalbunch.com/podcast • Marketing Resources - https://www.internationalbunch.com/marketing-resources • Website - https://www.internationalbunch.com

09:16

YouTube - Three Key Strategies And Common Mistakes To Avoid

We're delighted to bring you our first video series covering scholarly communications and academic marketing hints and tips. This first video looks at three key strategies and common mistakes to avoid with YouTube. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next video in this series will be about Instagram. Useful for those in academic and scholarly marketing. Discover our helpful resources: Blog - https://www.internationalbunch.com/blog Done in 60 Seconds Podcast - https://www.internationalbunch.com/donein60seconds Podcast - https://www.internationalbunch.com/podcast Marketing Resources - https://www.internationalbunch.com/marketing-resources Website - https://www.internationalbunch.com